Our Approach
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Shopper Insights
- Purchase dynamics/influencers & decision factors
- Brand attribute ratings
- New product and concept feedback/evaluation
- Brand & category experience
- Usage occasion
Brand Insights
- Brand equity
- Concept evaluation
- New product potential
- Package change evaluation
- Post launch assessment & feedback
Category Insights
- Shop-ability evaluation
- Impact of planogram changes
- Impact of fixture introductions
- Impact of space reallocation or SKU rationalization
Shopper Marketing Insights
- Campaign impact
- Message evaluation
- POS material effectiveness
- Marketing mix modeling
- Demos/Sampling impact
WHAT SETS US APART
Integrated Techniques and Holistic Learning
The ability to design and execute a variety of sales and survey based techniques in a real world environment allows IRA to deliver insights from a 360° view based on perspective of shopper behavior, shopper attitudes and store feedback.
TECHNIQUES USED
From Exploratory to Evaluation
Custom Designed Real World Research
Retail Lab
Allows concept assessment by
category shoppers in a real world environment.
Ability to use live or dummy product.
Store Audits
Provides a detailed summary
of the retail environment and
the quality of your retail execution.
Shop Along
Accompanied shops provide
in-depth, in-the-moment
feedback from qualified shoppers.
Retailer Surveys
Feedback from front-line store
associates & managers provides
perspective related to a brand,
category or shoppers. Helps identify
some of the more obvious and often
overlooked issues and opportunities.
Controlled Store Test
Determines the impact of a brand
or category change, or the effect
of a marketing initiative. Used to
determine ROI or to establish a
fact based selling story.
Shopper Observation
& Intercept Interviews
Captures the behavior and attitudes
of your target audience at the shelf
where the purchases and purchase decisions are made.
Controlled Mini Market Test
Determines the potential of a new
product, line extension or brand restage.
Allows an overlay of variable testing
and marketing mix analysis.
Post-Purchase Survey
Purchaser feedback obtained
via on-pack or call-back surveys
to assess product usage, ratings and
potential repurchase.
Product Pickups
Product sourced in any quantity
and from any location for quality
assessment or consumer testing.
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